Introduction
Cloud computing is now the #2 expense at midsize IT companies, behind only labor. The average company spends $1.2 million annually on cloud services, and 30% of that is estimated to be wasted on unused or over-provisioned resources.
This guide compares pricing across the three major cloud providers to help you make informed decisions and optimize spending.
Quick Answer: For most workloads, the three providers are within 10-15% of each other in pricing. The real cost differences come from commitment discounts, data egress fees, and service-specific pricing.Compute Instance Pricing
| Provider | Service | On-Demand/hr | 1-Year Reserved | 3-Year Reserved |
|---|---|---|---|---|
| AWS | m7i.xlarge | $0.192 | $0.121 (37% off) | $0.076 (60% off) |
| Azure | D4s v6 | $0.192 | $0.115 (40% off) | $0.073 (62% off) |
| GCP | n2-standard-4 | $0.194 | $0.122 (37% off) | $0.087 (55% off) |
| Provider | On-Demand/hr | Spot/Preemptible |
|---|---|---|
| AWS (p4d) | $32.77 | $9.83-$15 |
| Azure (NC A100) | $32.77 | $10-$16 |
| GCP (a2-highgpu) | $31.21 | $9.36-$12 |
Storage Pricing
| Tier | AWS S3 | Azure Blob | GCP Cloud Storage |
|---|---|---|---|
| Standard | $0.023 | $0.018 | $0.020 |
| Infrequent Access | $0.0125 | $0.010 | $0.010 |
| Archive | $0.004 | $0.002 | $0.004 |
| Provider | Standard SSD | Premium SSD |
|---|---|---|
| AWS EBS gp3 | $0.08 | $0.125 |
| Azure Premium | $0.10 | $0.15 |
| GCP PD-SSD | $0.17 | $0.17 |
Azure tends to be cheapest for cold/archive storage. AWS is competitive for standard storage. GCP block storage is more expensive but simpler pricing.
Cloud Cost Optimization Strategies
Companies that actively optimize typically reduce cloud spend by 25-35%.
Quick Answer
The safest way to use a cost guide is to separate stable decision logic from values that can change. Stable decision logic includes what to compare, which questions to ask, and which tradeoffs matter. Changeable values include market prices, local permit fees, tax thresholds, insurance terms, labor rates, vendor plan limits, legal deadlines, and government program rules.
How to Use This Guide
Use the guide in four steps:
- Define the exact situation you are pricing or comparing.
- List the assumptions that can change by location, provider, date, or jurisdiction.
- Run a calculator with your own numbers instead of relying on a generic range.
- Save the assumptions and source dates so you can update the estimate later.
Calculator Next Steps
The most useful next step is to turn the article into a scenario you can test. Use the related calculator cards on this page to test the scenario with your own assumptions before treating any range as a budget.
Example workflow: start with a conservative input, record the result, change one assumption at a time, then compare the range of outcomes. If the result depends on a current rate, filing fee, vendor plan, local permit, or government threshold, verify that input before relying on the estimate.
Use the result to ask better follow-up questions: what is included, what is excluded, what changes by location, what expires, and what proof is needed. For quotes or vendor comparisons, ask for the same line items from each provider so the totals are comparable. For finance or legal decisions, record the date of each source because rates, limits, and rules can change within the same year.
Source and Freshness Checklist
For business and AI topics, verify vendor pricing, seat limits, standards, labor assumptions, and compliance requirements against official vendor documentation or standards-body pages before budgeting.
Before using this guide for a quote, budget, claim, or purchase decision, check:
- The source name and publication or effective date
- Whether the number applies nationally, locally, or only to a specific provider
- Whether taxes, fees, labor, materials, subscriptions, or eligibility rules are excluded
- Whether a professional quote, official form, or regulator page is needed for your case