CostSignalsCostSignals
Lead Marketplace

Get Leads From People
Actively Researching Costs

Homeowners on CostSignals enter their ZIP code, project details, and contact info into cost calculators before they reach you. Subscribe for marketplace access, purchase leads individually, and connect with people who have already sized their project and are ready to compare quotes.

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Why Buy Leads on CostSignals?

High-Intent Leads

Every lead comes from someone who entered their ZIP code, project scope, and material preferences into a cost calculator. They are comparing prices and ready to hire — not casually browsing.

Webhook or Portal Delivery

Leads POST to your CRM webhook within seconds of submission, or queue in your buyer portal inbox for manual review.

Quality Guaranteed

Cloudflare Turnstile bot detection, honeypot fields, rate limiting, email validation, and duplicate filtering run on every submission before a lead reaches you.

Transparent Pricing

Home services leads average $15–$30 each. Choose from multiple subscription tiers based on your volume needs. No long-term contracts — pause or cancel at any time.

How It Works

1

Subscribe

Pick a subscription plan, select your service verticals (roofing, HVAC, plumbing, etc.) and target states. Approval is instant.

2

Set Up Delivery

Point us at your webhook URL for automated CRM ingestion, or use the built-in portal inbox. Test with a sample lead before going live.

3

Purchase Leads

Leads arrive in real time. Portal buyers see a preview (vertical, calculator, state) and unlock full contact details on purchase from their wallet balance. Webhook buyers auto-accept on 2xx. You only pay for leads you keep.

4

Close & Scale

Track delivery stats and lead volume in your buyer dashboard. Expand service areas or add verticals as you grow.

Lead Quality You Can Trust

Five automated checks run on every submission before it enters the marketplace: Turnstile challenge, honeypot validation, rate-limit check, email verification, and 30-day deduplication.

Intent-Verified

Every lead completes a multi-step cost calculator — entering ZIP code, square footage, material choices, and project timeline. That level of detail signals genuine purchase intent, not idle curiosity.

Bot & Fraud Filtered

Cloudflare Turnstile challenge, hidden honeypot fields, per-IP rate limiting, and behavioral timing analysis run on every submission. Bots and spam are rejected before they enter the marketplace.

Real-Time Delivery

From the moment a user submits their contact info, the lead is validated, enriched with calculator context, and delivered to your endpoint — typically under 5 seconds end to end.

Completeness Validated

Leads missing a valid email, phone, or ZIP code are held back. Duplicate submissions within 30 days are deduplicated automatically. You receive only leads that meet the quality threshold.

Delivery Options

Webhook (Automated)

  • JSON POST to your endpoint, typically under 5 seconds
  • Automatic retry on delivery failure
  • Auto-accepted on 2xx — no manual step required

Portal Inbox (Manual)

  • Preview project details and cost range before accepting
  • Email and in-app notifications when leads arrive
  • Pay only for leads you accept — skip the rest

How the Marketplace Protects You

From subscription access to wallet-based purchasing — every step is designed so you only pay for leads you choose to accept.

Subscription Unlocks Access

A subscription gives you marketplace access and a wallet. You control which verticals and states you receive leads from — no unsolicited leads, no surprise charges.

Preview Before You Purchase

Portal buyers see a lead preview (vertical, calculator type, state, submission date) before spending wallet balance. You decide which leads are worth unlocking.

Pay Only on Accept

Wallet balance is deducted only when you purchase a lead. Webhook buyers auto-accept on 2xx response. Portal buyers manually choose which leads to unlock. Skipped leads cost nothing.

Credit Review for Bad Leads

If an invalid or duplicate lead reaches you despite five automated quality checks, contact support to request a wallet credit review. Quality is guaranteed.

Frequently Asked Questions

Home services leads (roofing, HVAC, plumbing) typically cost $15–$30 each. A subscription gives you marketplace access; you purchase individual leads at per-vertical pricing. Wallet balance is deducted on each purchase. No long-term contracts — cancel or pause any time.
Every lead comes from a user who completed a multi-step cost calculator — entering ZIP code, project scope, material preferences, and timeline. That level of detail signals genuine purchase intent, unlike directory clicks or paid-ad traffic where intent is unclear.
Before purchase you see a preview: calculator type, vertical, state, and submission date. After purchase you unlock full contact details: name, email, phone, ZIP code, all calculator inputs (square footage, materials, timeline), estimated cost range, and UTC timestamp. Webhook deliveries send structured JSON; portal leads display a card layout.
Yes. You select service verticals (roofing, HVAC, plumbing, electrical, flooring, and more) and target states during onboarding. The marketplace routes only leads matching your vertical and service area. Adjust coverage any time from the buyer dashboard.
Five automated checks run on every submission before delivery: Cloudflare Turnstile, honeypot validation, rate limiting, email verification, and 30-day deduplication. If an invalid or duplicate lead still reaches you, contact support to request a wallet credit review.
Under 5 seconds. The pipeline validates the submission, enriches it with calculator context (cost range, inputs, calculator ID), and POSTs structured JSON to your webhook endpoint. Portal leads appear in your inbox within the same window.
The lead marketplace covers home services: roofing, HVAC, plumbing, electrical, flooring, fencing, decking, painting, and 40+ sub-categories. Geographic coverage spans all 50 US states with ZIP-code-level cost data from HomeGuide, Angi, and RSMeans. Lead volume is highest in major metros.
After subscribing, log in to your buyer dashboard and navigate to the Wallet section. You can add funds via Stripe using a credit or debit card. Your wallet balance is used to purchase individual leads at per-vertical pricing. There is no minimum top-up amount — add as much or as little as your volume requires.
Yes. Webhook delivery sends structured JSON to any endpoint you configure — compatible with Salesforce, HubSpot, Jobber, ServiceTitan, and custom CRMs. Each payload includes full contact details, calculator inputs, cost range, and submission timestamp. Retry logic ensures delivery even if your endpoint is temporarily unavailable.
CostSignals retries failed webhook deliveries with exponential backoff. If your endpoint returns a non-2xx response, the lead is queued for retry. Leads that cannot be delivered after multiple retries appear in your portal inbox as a fallback so you never miss a lead.

Popular Lead Verticals

Leads are generated by homeowners using our cost calculators. Browse the verticals to see the calculators that drive lead flow.

Home Services

Roofing, HVAC, plumbing & more

Roofing

Roof replacement cost leads

Septic Systems

Septic installation leads

Solar

Solar ROI & payback leads

Legal

Settlement & insurance leads

B2B

Compliance & SaaS cost leads

All Calculators

Browse 200+ calculators

Cost Data

Regional cost benchmarks

Start Receiving Leads Today

Subscribe for marketplace access, set your verticals and service area, and start receiving leads from people who have already priced their project. No long-term contracts.

Subscribe & Buy Leads