SEO ROI Calculator

SEO is the highest-ROI digital marketing channel for most B2B companies — but only if you can connect organic traffic growth to pipeline and revenue. This calculator projects the revenue impact of your SEO investment and shows the equivalent paid search value of your organic traffic.

Our free SEO ROI Calculator helps you estimate costs based on 8 key business variables. The calculator provides 5 detailed outputs using vendor benchmarks and company-size adjustments.

Enter your business details to get market-adjusted estimates as of 2026.

What you'll learn:

• Accurate seo roi calculator estimates based on your specific inputs
• Low, average, and high cost ranges for budgeting
• How local factors impact pricing
• Tips for optimizing vendor selection and reducing total cost of ownership

Understanding the cost breakdown helps you budget effectively for your seo roi calculator project. Here are the typical cost components:

Our seo roi calculator uses a multi-variable formula that accounts for the following inputs:

1. Monthly Campaign Assets — Assets or deliverables produced each month
2. Avg. Handling Time (minutes) — Average time to handle each item
3. Hourly Labor Cost ($) — Fully loaded cost per hour
4. Automation Rate (%) — Percentage of volume that can be automated
5. Monthly Automation Cost ($) — Monthly cost of automation solution
6. Sales Cycle — Choose from: Short (<30 days), Medium (30-90), Long (90+ days)
7. Channel Mix Complexity — Choose from: Single-channel execution, Mixed channel execution, Omnichannel orchestration
8. Scenario Complexity — Choose from: Basic / Standard, Typical, Advanced / Complex

Based on your inputs, the calculator provides:

• Current Monthly Cost — Dollar amount based on current market rates
• Projected Monthly Cost — Dollar amount based on current market rates
• Monthly Savings — Dollar amount based on current market rates
• Annual Savings — Dollar amount based on current market rates
• ROI — Percentage value

All calculations incorporate location-specific cost adjustments when a ZIP code is provided, using data from industry databases updated for 2026.

Calculates SEO return on investment by projecting organic traffic growth from improved keyword rankings, estimating lead and revenue attribution from organic search visitors, and comparing total SEO program costs (in-house team, agency, tools, content production) against the attributed revenue gain. Includes an equivalent paid search value calculation to show what the organic traffic would cost if purchased via Google Ads.

Data Sources:

• BrightEdge research showing organic search drives 53% of all website traffic across industries
• Advanced Web Ranking click-through rate study for organic position 1–10 CTR by query type
• Ahrefs and Semrush published keyword difficulty and traffic estimation methodology

Key Assumptions:

• SEO results take 4–12 months to materialize depending on domain authority and competition level
• Click-through rates decline sharply after position 3: position 1 gets ~28% CTR, position 5 gets ~5%, position 10 gets ~2%
• Organic leads convert at the same rate as overall website leads unless funnel-specific data is provided

Several factors influence your seo roi calculator estimate:

Monthly Campaign Assets

Assets or deliverables produced each month

Avg. Handling Time (minutes)

Average time to handle each item

Hourly Labor Cost ($)

Fully loaded cost per hour

Automation Rate (%)

Percentage of volume that can be automated

Monthly Automation Cost ($)

Monthly cost of automation solution

Sales Cycle

Ranges from "Short (<30 days)" to "Long (90+ days)." Choosing Long (90+ days) can cost 1.6x more than Short (<30 days).

Channel Mix Complexity

Ranges from "Single-channel execution" to "Omnichannel orchestration." Choosing Omnichannel orchestration can cost 1.4x more than Single-channel execution.

Scenario Complexity

Ranges from "Basic / Standard" to "Advanced / Complex." Choosing Advanced / Complex can cost 1.5x more than Basic / Standard.

Company Size & Scope

Enterprise pricing often differs significantly from SMB pricing. Vendor volume discounts, implementation complexity, and support tiers all scale with company size.

Market Timing

Vendor pricing changes quarterly or annually. End-of-quarter negotiations and competitive bids can reduce costs by 10-25%.

After you run the calculator, your results include interactive sections that help you make informed decisions:

Detailed Breakdown

Your results are broken down into individual components so you can see how each factor contributes to the total. Use this to identify the biggest cost drivers and focus your research or negotiation where it matters most.

Visual Chart

The chart provides a visual summary of your results, making it straightforward to compare components at a glance. This is helpful when sharing estimates with a spouse, business partner, or advisor — the visual format communicates the key story faster than numbers alone.

Save and Share Your Results

Download your complete results as a CSV spreadsheet or PDF report. The PDF includes all your inputs and key results — ready to share with contractors, service providers, or anyone else who needs to review the numbers. No account or signup required.