Marketing Budget Allocator

Our free Marketing Budget Allocator helps you estimate costs based on 7 key business variables. The calculator provides 3 detailed outputs using vendor benchmarks and company-size adjustments.

Enter your business details to get market-adjusted estimates as of 2026.

What you'll learn:

• Accurate marketing budget allocator estimates based on your specific inputs
• Low, average, and high cost ranges for budgeting
• How local factors impact pricing
• Tips for optimizing vendor selection and reducing total cost of ownership

Understanding the cost breakdown helps you budget effectively for your marketing budget allocator project. Here are the typical cost components:

Our marketing budget allocator uses a multi-variable formula that accounts for the following inputs:

1. Business Phase — Choose from: Early Stage (pre-PMF), Growth (post-PMF), Scale (profitable)
2. Scenario Complexity — Choose from: Basic / Standard, Typical, Advanced / Complex
3. Monthly Recurring Revenue ($) — Range: 0 to 100,000,000
4. Monthly Churn Rate (%) — Range: 0 to 50
5. New MRR ($) — Range: 0 to 10,000,000
6. Expansion MRR ($) — Range: 0 to 10,000,000
7. Growth Volatility — Choose from: Steady growth, Mixed growth, High-growth swings

Based on your inputs, the calculator provides:

• Churned MRR — Dollar amount based on current market rates
• Net MRR Change — Dollar amount based on current market rates
• Next Month MRR — Dollar amount based on current market rates

All calculations incorporate location-specific cost adjustments when a ZIP code is provided, using data from industry databases updated for 2026.

Several factors influence your marketing budget allocator estimate:

Business Phase

Ranges from "Scale (profitable)" to "Early Stage (pre-PMF)." Choosing Early Stage (pre-PMF) can cost 1.5x more than Scale (profitable).

Scenario Complexity

Ranges from "Basic / Standard" to "Advanced / Complex." Choosing Advanced / Complex can cost 1.5x more than Basic / Standard.

Monthly Recurring Revenue ($)

A key variable in determining your marketing budget allocator estimate.

Monthly Churn Rate (%)

A key variable in determining your marketing budget allocator estimate.

New MRR ($)

A key variable in determining your marketing budget allocator estimate.

Expansion MRR ($)

A key variable in determining your marketing budget allocator estimate.

Growth Volatility

Ranges from "Steady growth" to "High-growth swings." Choosing High-growth swings can cost 1.5x more than Steady growth.

Company Size & Scope

Enterprise pricing often differs significantly from SMB pricing. Vendor volume discounts, implementation complexity, and support tiers all scale with company size.

Market Timing

Vendor pricing changes quarterly or annually. End-of-quarter negotiations and competitive bids can reduce costs by 10-25%.

After you run the calculator, your results include interactive sections that help you make informed decisions:

Detailed Breakdown

Your results are broken down into individual components so you can see how each factor contributes to the total. Use this to identify the biggest cost drivers and focus your research or negotiation where it matters most.

Visual Chart

The chart provides a visual summary of your results, making it straightforward to compare components at a glance. This is helpful when sharing estimates with a spouse, business partner, or advisor — the visual format communicates the key story faster than numbers alone.

Save and Share Your Results

Download your complete results as a CSV spreadsheet or PDF report. The PDF includes all your inputs and key results — ready to share with contractors, service providers, or anyone else who needs to review the numbers. No account or signup required.